subject: Which One Is Effective Seo Or Ppc [print this page] Out of the various effective Online Marketing strategies, the two tools that conspicuously stand out are the Paid Campaign (Pay Per Click) and organic search Engine promotions (Search Engine Optimization). These are the most effective strategies of search engine marketing. A business owner carrying on business online can fetch a great fortune by implementing the above two strategies. But the debate whether pay per click is an effective tool or is it search
engine optimization. Lets have a look at the following comparison done between SEO and PPC:
The turn around time for both SEO and PPC is different. PPC delivers instant results while SEO has a longer gestation period.
In PPC, the result stop as soon as the campaign ends while in case of SEO, the results is visible even after a long period.
SEO is more economical medium of generating leads than PPC.
PPC campaign needs continuous monitoring as compared to SEO.
PPC has wider options for targeted marketing than SEO.
Running an SEO campaign or PPC has it's own pros and cons. For a business PPC may be most effective while for the another business , SEO may be more beneficial. The idea whether to implement SEO or PPC depends upon the need of the business. The most effective plan should be a perfect combination of both PPC and SEO. This would help you to attract more traffic and ensure maximum ROI.Before actually implementing an SEO or a PPC campaign, a business owner needs to do extensive research for the effectiveness of these two marketing strategies. This will ensure greater benefits for the business owner.
