subject: Search Engine Marketing Can Increase Your Sales [print this page] If you want to draw traffic to your website, then you must take the time to learn search engine optimisation in order to be proficient at search engine marketing . It is the key to getting higher page rankings in the search engines. When your potential customers do a search, they enter a keyword. This keyword brings up a list of websites relevant to your search term. If you are planning to do marketing your website, you must take this step first before spending any money on marketing. Your site must become search engine friendly.
The trick is to know what keywords people are using to find the products you're selling. How do you compete with the thousands of other websites that may be selling the same product or service? With the use of search engine marketing , you can increase the odds your website will be on the first page of results the search engines returns.
After a little work, your website is ready for the search engines and a steady flow of customers. To advertise your site, Google has a program called Google Adwords . Google adwords let you bid on keywords relevant to your business. When you do a search for a product, Google returns their results. On the right-hand side of the page, are ads businesses have paid to be placed there. They are based upon keywords that have been bid on. Every time someone clicks one of those ads, Google charges you the fee you agreed to pay for that keyword. In return, the click takes the person to your website. It is up to your website to complete the sale.
