subject: Train Your Mlm Downline Or Someone Else Will [print this page] You've been given stewardship of your MLM downline and it is imperative that you be diligent in giving them the proper foundation to build their businesses upon. If you neglect to do this, they will simply seek out someone else to fill that hole in their business. Let me give you a case in point.
This afternoon I was reviewing the leads that had come into my lead capture system this morning, when I came across this particular lead. The name was "not (company name)" and the email address was "getoffourkeywords" at now dot com. The ad they had clicked on was triggered by the name of a particular MLM company. The ad copy says this:
Struggling in (company name)?
Stop struggling and start earning
Learn how to get paid in (company name)
As I thought about this bogus lead, I came away with some thoughts that I believe will be of value to you.
The first insight is pretty straight forward. If the upline distributors of this particular company are properly and effectively equipping their teams, then an advertisement like mine would not be a threat, simply because there would be no interest. My ad calls out to those who are struggling in this particular business, those who respond feel as though they are not finding the mentoring they need from their upline, or the back office of this particular company. Instead of taking a swat at me as an advertiser, this particular distributor should have done a gut check and determined to improve the level of their leadership. Coaching and mentoring are not options for people who are building multi level marketing businesses, it is in fact a requirement. At the very core, failure to coach and mentor is akin to abandonment and neglect.
The second thing I found intriguing is the idea that they would object to helping their people improve their skill sets. For years MLM has been a place where coaching to higher levels of success has been valued. Men like Jim Rohn, Mark Yarnell, Randy Gage and many others like them have been looked up to for the value that they added to the distributors of a particular company and the industry as a whole. A good MLM leader will always encourage their people to become better at what they do. The sharper your downline becomes the more successful they become.
The third truth that came out of this example should be a wake up call to anyone who is a leader in a network marketing business. If you do not take the time to properly develop your MLM downline, there will always be someone out there who is willing to step in and take that role from you. If your people are not getting what they require from you, they will simply choose to follow someone else. The greatest loyalty builder you have is your ability to properly equip and train your people on an continual basis. When you fail to give your people what they truly need, you are simply inviting someone else to come in and benefit from your own lack of initiative.
So to you Mr. or Mrs. "not (company name), take this challenge to improve the level of your game. Your MLM downline has already given you their vote of confidence by joining your team, do your part and give them everything they need to be successful.
