subject: How To Get Testimonials From Clients And Why Are They Important [print this page] Customer satisfaction is the ultimate aim of every business because it tells that the companys products are upto the mark or needs some improvement. Customer feedback is essential to know what the customers really think of the company and its products. It acts like a proof for their quality work and if it needs any improvement or not.
Customer testimonials on a website add credibility to the website and the brand name. It also can be used as a marketing tool and be used against the rival companies. The importance attached to a client testimonial has increased the need of a business to receive well-written and structured testimonials that can deliver a right kind of message to the existing and potential customers.
A simple and easy way to look for customer testimonials is to ask from them. It may get difficult to decide which customer to be approached for a testimonial and who all can be avoided without making any difference. Your most loyal customers who have been regular in purchasing your products are the best ones to approach first. Interaction with your clients will open many gates for possibilities of innovation in your existing products as per the changing needs of the customers.
Asking a customer for a decent and worthy testimonial may be a point of hesitation for many businesses. Asking for a testimonial can sound a little pushy which is not an advisable behaviour with your customers at all. Yet, you need a client acknowledgement that evaluates your products advantages and their USP. The key to receive a great testimonial from clients without sounding pushy has been decoded.
The secret behind receiving worthy testimonials from clients is asking them right kind of questions at the right time. The questions should be straight to the point and should not make the customer ponder too much before answering them. The probable answers to those questions should be such that when they are integrated, they form a strong testimonial for the companys products.
The three most commonly used questions asked from customers, that have a high probability to be answered promptly are:
1. What are the factors that helped you decide to purchase our products or services to get the desired results?
2. Please think for a minute about our services. How the companys value chain (or the total service process) helped you in getting the results you had expected from us? How did it contribute?
3. If asked to recommend our brand to a friend, associate, colleague or family member, how will you explain the service of our company so that they believe you instantly?
A complete testimonial can be formulated by conjoining these answers. The first part of the testimonial tells why the customer selected your product, then it can show how your service helped them and lastly why they will be recommending you to others as well.
Seeking answers to these questions via e-mail or simple postage, are the widely used methods for customer feedback. These questions should be asked soon after a completed service that satisfied the customer completely.
