subject: Giving Away A Great Number Of Promotional Items [print this page] Many businesses wonder about how to get the most effective results when using promotional products. There is no wrong way to use this advertising medium but the best thing is to give them out on a constant basis, give out as much as you can afford.
This form of advertising is designed to let people know about your business. A way to shout from the roof tops, so to speak, about your business. Of course, the obvious choice to hand these items out is to begin with those that are closest to you. The people in and around your business that are making a difference everyday, like your customers, employees and business associates are the best people to start handing these items to.
But they are not the only ones who can help advertise for your business, because even those who don't know directly about your business can still help promote it. Tradeshow giveaway items can serve as a form of advertising and the people who get them at a show really don't know much about your business, but they are learning.
With promotional marketing you want to continue to give out the promotional items like printed mugs and tshirts in order to make people more aware about your business in your local town. So if you are handing them out in your community then you are making good headway.
Another awesome way to distribute these products is to offer them as donations. Participating in the local community such as handing out logo water bottles to the youth little leagues or first aid kits to other sporting teams. This gets your business name out there, and with the multitude of promotional items to choose from this possibility is endless, anothe idea is to hand out logo pens to teachers and logo calculators to a math team. Giving these out as a donation is lending a helping hand to the community, then when someone needs your products or services they will remember your merchandise and return the gift by soliciting your company.