subject: Keyword Selection Techniques For Your Site [print this page] Thinking of the right powerful keywords in the internet industry may really be easy. But what is difficult is deciding on the specific keywords for your website. This is because choosing highly-competitive phrases will make you spar against competitors with deeper pockets. On the other part, you also cannot just risk choosing not so important keywords which can not help in your profiteering.
Two Common Types of Keyword Selection Techniques
One camp selects keywords based on the highest number of search terms, even if these phrases are only moderately relevant to their page. On the other hand, the second camp considers each keyword carefully. They select highly targeted keywords that are specifically relevant to the web page in question.
A keyword difficulty tool will help you in the selection regardless of the technique you choose to use. This tool lets you trace your development in link building and other techniques against competition. All in all, it is recommended for brad new sites to select highly targeted key phrases. They can later move on to more general keywords once they create sufficient content and attract a core audience.
Creating New Pages for Single Keywords
Do I need to create new web pages for specific keywords? This question is asked every time competitive keywords are aimed. So do you really need to do it? The answer depends on a lot of factors including the search volume of the term and the popularity of the overall site. In general though, creating new pages for highly competitive phrases is recommended.
This "single page targeting" technique is particularly useful for newer sites. Larger websites usually need not to do this because experiment shows that firm sites that has many pages can aim a lot of keywords on a single page including a lot of long-tail keywords. Many small site owners feel that this is not fair but this is how search engines work.
Basically, "bread augmentation" and "breast enhancement" can be aimed by larger websites on a single page. When smaller websites try this tactic though, they may rank at lower for the two terms because they don't have significant authority on the web to rely on.
It needs time, effort and commitment to create a website. This is never easy for anyone. Even larger websites went through the same hardships when they first started on the internet.
