subject: What is PR job all about? [print this page] That said, gimmick or not, a race to treat staff well cannot really do much harm and should therefore be applauded. Of course, it does remain questionable how beneficial a free monthly massage will be if you are having a breakdown!
Currently the approach of PR agencies and large corporations is to position themselves as "the best place to work", and be ethical in how they deal with each incident. Fair enough. But in the end, it comes down to an individual's career of choice. A PR job is a challenging career, enjoyable at times and not without its rewards, but it has long hours and challenging targets.
So, while all things are possible, if an individual has the correct personal skills and decides PR is the job for them, with sufficient employer understanding and personal sacrifice, there is nothing to prevent people having a successful career.
