subject: Raising Profit Margin with CRM Integration [print this page] CRM integration with another program like MYOB can convert your ordinary business to extraordinary. CRM integration into your current financial software can fire up your marketing campaign by tenfold. CRM software like Sugar CRM when integrated into you current business systems will allow you keep track your potential customers in the sales process. Whether they need to be called, followed up or needs additional information-you can see that. Have they been converted from a lead into a full fledged customer? You can also track those long term customers as well. Do you need to see what the most purchased product or service is that a customer uses? All these you can see that with CRM software. CRM is Customer Relationship Management Software. It will assist you in managing your customer base and your relationships with your customers more efficiently. No more losing a lead to the competition! With CRM integration into your current processes, you are ensuring that there is money in the bank. You can take your customer service level to the top and turn leads into cold cash.
