subject: How Local Online Advertising And Web Presence Affects The Sustainability Of A Small Business [print this page] Many small businesses are closing their doors in today's global economy due to the inability to properly market their business. The fact is that most people will only travel within a 5 mile radius of their home for products or services. With this in mind, businesses have got to find a way to constantly be expanding their customer base. If a business has products and services that can be sold and shipped to customers, the web presence of that business could determine if that business succeeds or fails.
Web presence is more than just having a nice looking website. It involves having a clean looking site that focuses on 5 or 6 popular products and marketing them heavily. Web presence is also about how your site ranks in the search engines when someone does a search for your niche. Many people today use the internet to find information. If your business and products can be found easily when someone types in various keywords, you should make many more sales. If no one can find your business, it is just like locking the doors and staying closed for the day. Web presence can affect what businesses are able to sustain this economic time.
To build a strong web presence, Concentric Local Advertising focuses on utilizing many marketing techniques simultaneously and putting them on auto pilot. Many of the marketing strategies are either free or low cost, but all together they are a powerful force. Using this technique, even the struggling marketer can find affordable small business advertising.
Some of the methods of Concentric Local Advertising involve:
1. building an effective website to market your products
2. placing local online ads
3. email marketing
4. forum marketing
5. social networking and social bookmarking
6. direct mail campaigns
7. video marketing
All of these methods work well individually, but together, they are very powerful. There are tools available online to automate many of the methods described above. Concentric Local Advertising explains what tools work best and where to find them. For example, there is a program called Twit Source which helps with marketing to social networking sites. Another program called the Tweet Tank can help you to automate Twitter. These programs are very cost effective when you look at the amount of time that can be saved from entering all information and comments manually.
In conclusion, constant marketing must be done in order to keep a small business running. If a business has a strong web presence and utilizes online local advertising effectively, the chances of gaining more customers will increase. These advertising efforts can be done manually, as well as simultaneously through automation tools. What ever the case, it is crucial that small businesses continually try to keep the attention of their customers while trying to introduce their products and services to potential customers.
