subject: Make Them Save Some and You too Make Something [print this page] Everyone loves to save moneyEveryone loves to save money. That is why we are witnessing the success of coupon networks online, where consumers can easily visit the site, view coupons, print them, and use them in a traditional offline store. Coupon networks can be targeted at both national and regional audiences, depending on your online objectives and marketing budget. How does it work? It's really simple. You charge businesses to advertise their coupons on your site. You then promote your site to the area that you are targeting and encourage your visitors to use the coupons available on your Web site. It's as easy as that!
Many of your coupon advertisers will provide repeat business for your coupon network if they get a good response; therefore, it is important to develop strong relationships with these advertisers and make sure a lot of their coupons are responded to. It is important to provide guidelines and tips on what makes an effective coupon. Don't do anything that may jeopardize your relationship with these advertisers as it may hinder the chances of their doing repeat business with your organization. One bad experience can turn multiple advertisers away from doing business with your coupon network. To ensure that you avoid this problem, you should consider implementing a strategic customer relationship management system.
Many of the people accessing the site will be home users and may have dialup access. Large graphic files will take longer to download. The longer the download time, the more likely it is that the visitor will click away before the Web page is viewed. With coupons being graphic intensive, it is important that you have restrictions on acceptable file sizes to ensure quick and easy access to all pages of your site.
Making it a success:
Develop a comprehensive link strategy. Generate links from as many related topic-specific Web sites, local Web sites with high traffic, appropriate directories, and meta-indexes as possible.
Launch a strategic banner advertising campaign on Web sites frequented by your target market. These sites could include geographically targeted Web sites or industry-specific sites.
Develop your own personal mailing list to communicate with your site visitors. You could ask people if they would like to be notified when you update the coupons offered on your site. This is a great permission marketing technique to increase the repeat traffic to your Web site.
Develop a banner advertising campaign where your banners are the actual coupons from your site. These banners would be strategically placed on appropriate sites.
Develop a sponsored listings campaign to bid on appropriate keyword phrases with the popular search engines.
Develop a viral marketing strategy where people can "Send This Coupon to a Friend" via your site. This will help to spread the word about your site.
By: Francis DavidMake Them Save Some and You too Make SomethingBy: Francis David
