subject: Online Tactics of Search Engine Companies [print this page] What the search area is making good use of is the power of the free market. When it comes to Web sites, they are challenged to put their money where their mouth is and compete fairly. About 32,000 businesses pay to be listed, paying an average of 21 cents for every visitor generated by a search. It has been mentioned by an investment banking firm that the amount paid by these companies can still be considered a bargain for banner ads run up to as high as $5 for each customer lead.
