subject: Propel Your Website With Article Marketing [print this page] There are various tactics that must be applied for successful article marketing. The most magnificently composed prose in the world can become entirely worthless in SEO terms if the article does not implement keywords and hyperlinks correctly. Ones success with strategies for backlink building using articles will be based on whether or not you follow the recommendations discussed below in terms of article writing and article submission.
The foremost and most important tip for submitting to article directories for SEO purposes is to get your keywords right. Use Google's keyword tool to be able to choose keywords that are relevant to your website, though not too competitive to use in your article. This helps to ensure that search engines class your article's link to your website as 'relevant' and that it is going towards giving you better ranking. When you are distributing articles you then need to place this word or key phrase directly into your article so that it appears at about a 2-5% density. This means that between 2 and 5% of your words should be your designated keyword when doing article marketing.
Why that percentage and not more or less? The explanation for this is by using more the search engines designate your content as spam, and any less they will not designate it as relevant. That is why link building using articles can be a fine art, necessitating a conscientious balancing of keywords to content. We would suggest to all writers that they use the following blueprint which is the easiest way to get it right; simply split your written content up into paragraphs of around 100 words. Making use of density of 2% would suggest that for 100 words you would want two keywords, if the density is right in every paragraph, you will be safe when submitting your articles.
Finally, and most importantly, when marketing your site by means of article submissions make sure you include your link and to place it in the right place. The majority of article directories should have something referred to as a resource box for you to place a link, a photo and a little bit of information about yourself in. Include your link here instead of any place else in your article, and ensure that the keywords you are concentrating on are used in the "anchor text" of the link. If you do not know what this means, it is a fairly basic bit of html that should be very easy to research online; or most of the time, the article directory site will have a tutorial on how this process is done. You may also find that a few article directories will allow for in-content hyper-linking. This is fairly simple; you merely add your link to up to three of your keywords or key phrases. Be sure you have at one link within the opening paragraph.
