subject: Reputation Management: The Feedback Loop [print this page] Both kinds of feedback loop should be running constantly as long as you are receiving positive and negative feedback. Your reputation monitoring will let you know what courses of action you need to be taking. Maintaining a constant contact with your customers while a business is running is just as important as conducting market research before you begin. By maintaining a high standard of business, and keeping in touch with your clients, you can ensure that when people hear about your business they hear good things.