subject: Caffeine by Google – How Will it Affect Reputation Management? [print this page] Google Caffeine is good news for businesses who continue to provide great services and products because an unlucky bad review will only be a setback until newer, better reviews are available. On the other hand, businesses that were once good but have gone downhill will find that reputation management becomes more difficult as their old positive reviews become less valuable. Of course, it means that search engine optimisation will become more time-consuming but then, SEO has always been very competitive.
Caffeine by Google How Will it Affect Reputation Management?