subject: Beneficial And Practical Salon Marketing Options [print this page] Most businesses know that marketing is a crucial step towards success. More marketing typically means extra income. Marketing is all about exposure. Salon marketing happens to be the easiest type of all. Here is some information for salon owners. Salon Marketing is the easy part
It is true that salon marketing can be very cheap and even free. There is one catch though. The salon needs to be worthy. Having a posh salon with live plants, cool music, smart ambiance and trendy stylists is just a start. This is one business that will strike out quickly if it cannot produce services people want. In order for a salon to really succeed, it needs to start with very gifted stylists that know how to listen to their customers. Unless a salon has fabulous stylists that can really cut hair, no marketing strategy in the world will help! Finding talented help is perhaps the hardest aspect and key ingredient in this business. If you are a salon owner, and you truly feel that you have achieved this, go ahead and finish reading.
The average person does not like to experiment with new hairdressers. This is a heavy referral business. Why? The answer is simple. You can not give back a haircut for a refund. You cannot reverse the process.
When a person decides to take a hair cut, they usually want it done immediately. They usually do not want to drive to far. They typically want to be assured that the cut will look good. However, they are not quick to rush into just any salon.
Here is what happens when someone does not know where to go for a haircut. They will start paying attention to other people's haircuts and ask certain people where they went. This is an opportunity for marketing if the person with the nice hair has your business card on their person.
Most of the time, people will look in the local yellow page internet listings. They will read what other people have to say about various salons. Often the salons with the best reviews are displayed first.
You should not encourage anyone to leave a review unless you are confident that you will not be disappointed. Do not get tempted to leave your own fake reviews either. People are smart and will know if they are real or not. Any good salon will not need to make fake reviews.
Hopefully, you will have a website as well. If a link is available, the user will click on it to find out more information about your salon. They will want to see pictures of the salon, read about the services, and see what your hours of operation are.
Those potential customers really want to know how well you cut! They want to see pictures of all the fabulous cuts and styles your salon can provide. They want to see what they can look like after they leave your salon. If your website can provide this information, you have tapped into something important. People are getting tired of being deceived by hairdressers that do not deliver. Having a good salon is not easy. However; if you can master the salon part, you have it made because Salon Marketing is the easiest of all.
