subject: Top 3 Tips For Successful Product Launch [print this page] Over the past week Ive been sharing with you my product launch mistakes and how I was able to turn Mass Outsource Mastermind product launch around. Today I want to share with you my top 3 tips for a product launch and how this can be the difference between a successful launch and a mediocre one.
If you have been following my videos, you would have seen in the last 3 weeks that Jeff Walker has been giving away lots of excellent FREE content. His received over 1,000+ comments from his videos that talks about his Product Launch Formula and he decided to create one final video which answers a lot of common questions that have been asked:
If you are interested in learning from Jeff and taking on his course, he will be opening his doors on Tuesday, 29th June 2010 US Time. Be sure to come and check out my bonuses, as I will be giving away over $1,000 worth of products.
In todays video, I want to share with you my top 3 tips on how to launch a successful product or a product launch and Ive created a simple anagram called POD, P.O.D. So let me outline to you today the tips starting with P, O, D.
What P.O.D. Principle Means
The first one is P produce excellent content and this is tip number one. Producing excellent content when I was doing for Mass Outsource Mastermind before launching the whole course out to the market and the sales video, it brought so much traffic and also so much interest in both. What I found was producing really good content by giving how-to instructional videos, it gave tremendous value to people. People perceive higher value because once its instructional and how-to, it takes all the guessing work out of doing anything and one of my successful videos is How To Find Your Virtual Staff? So thats tip number one.
Tip number two which is O for P.O.D is Outsource all your technical and customer support. I think the reason why I was successful in launching products launched within 3 months is because I was able to get through all the technical stuff and setup the customer support systems all over in a short period of time. I know if I had to do it all myself, setting up WordPress and setting up any of my websites and all those technical side of things, it would have taken me 3 or 4 times as long. So having all that outsourced in finding a programmer and web developer to set that up for me, it really saved me so much time. So thats what I would recommend for the second tip which is to outsource all your work.
The final and the last tip that Im going to give you is starting with D Drive lots of traffic to your website. And there are so many different strategies and ways to drive traffic to your website but I focused on two main things that I did just to be able to get the right traffic to the website.
Two Methods To Drive Traffic To Your Website During Launch
The first one was to form really strong JV partners or JV affiliates. With those strong JV affiliates I had together, they formed a majority of all the traffic that was driven to my website and within a short few days of sending out emails to all the JV affiliates and them sending traffic to my website, it actually brought my website Alexa ranking in the top 40,000 across the world. So in a very, very short amount of time, I had so much traffic that was coming through and that was crazy. I couldnt believe it.
The second method that I use to actually promote was through my list. Even though I had a very small list of about 500-800, I still had a responsive list. And, those people within my list also promote it on my behalf as well. So you can imagine what will happen you promote to your list and you say theres a new launch thats happening, my own Mass Outsource Mastermind and then through there you can also say Ive got an affiliate program, if youre interested in joining up as well you can also join in. Through there, I have multiple people also sending more traffic to my website as well. So thats how you create a successful launch from the P.O.D. principle POD and then my three top tips on a successful product launch.
I hope you enjoyed this. Thats the information and the content that I want to provide for you today and I hope that you can take this away to be able to implement in your business. Now before you do go, Jeff Walker is also launching his new Product Launch Formula 3.0 in the next couple of days. I just wanted to encourage you to check it out because some of the free content thats provided has been exceptional. Ive learned a lot from him and Ive also implemented a lot of his strategies and teachings. If you are interested in launching your own product and follow what Jeff does and implement the three tips Ive recommended to you particularly for O, outsourcing which I can teach you on how to do it for product launches, check out Jeff Walkers Product Launch Formula 3.
