subject: French Online Travel Market Remains Stable [print this page] France Online Travel Report 2010 France Online Travel Report 2010
In 2009, the percentage of online bookings for both business and leisure travel increased slightly to 33% relative to the total travel market. In addition, French based internet travel sites generated 25% of all online revenue. These numbers are expected to increase further in 2011.
In the fourth quarter of 2009 Opodo, with 1.6 million unique visitors, replaced Expedia in the Top 5 ranking of online travel agencies. Competition is also increasing because many traditional travel agencies continue to expand their online services. As evinced by France Online Travel Report 2010, the preferred strategy of most companies is external growth. French online travel provider Go Voyages, which expects to considerably increase its revenue for 2009/10 by approx. 30%, does not exclude the option of company takeovers. Easyvoyage.com, the French internet portal dedicated to travel, seeks to expand as well through acquisitions.
Key Findings
- Online leisure and unmanaged business bookings in France are projected to remain flat while the overall travel market contracts by -9%.
- In 2009, the online travel market represented 20-25% of total online sales in France.
- Flight Tickets were the travel category most purchased online in 2009, followed by Hotel or Club.
- In the fourth quarter of 2009, Expedia was replaced by Opodo within the Top 5 ranking, reaching 1.6 million unique visitors.
- Easyvoyage plans to reach revenues of EUR 21 million in 2010, up from EUR 17 million in 2009.
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