subject: Boston Seo - Search Engine Optimization Fundamentals [print this page] Boston has a lot of the great marketers on the internet today. Do you want to be counted among them? You will need to learn & utilize the Boston SEO advice in this article. If you do that, you will do better than most sites on the web.
You should do SEO both on-page & off-page. Off-page SEO is primarily focused on getting links to your site from other sites. The best way for you to do that, right away, is with article marketing, so be sure to read all about it, and dedicate a day each week for that purpose. These back links need to be one way. Do not link to a site that links to you, unless you don't care about giving up the "link juice" from it.
The back links need to be written in a certain form. They should not be the address of your websites, like, http://youraddress.com. They should not just say, "click here now." They should be in, what is called, anchor text. Actual words you use as content. In fact, they should be keywords that your research has demonstrated will help bring traffic. Let's say your site sells shoes. You would not use the word, "shoes, " by itself, since it would be too general. There would be too much competition. You might use, "affordable shoes, " though.
A keyword is whatever people enter into a search engine as they are searching for information. Your on page SEO also revolves around your keywords. You should use them prominently in the content of your website.
Read and study the subject of keyword research, so you will be able to find keywords that are good for your website. You need them to have competition that is low enough for your site to be among the selections of the search engine results.
The main keyword for your site should be in the domain name of your site, and also, it the title bar, at the top of the page; (that blue bar.) Include it in the first sentence of content, as well as in the H1, H2 and H3, html tags.
One of the times you use the keyword you should make it bold. Another time, put it in italics. Yet another time, underline it. Each page can have its own keyword. Treat them all the same, (except that all of them will not be in the title bar and domain.)
Use each page's main keyword to link one page to another within the content of your website. By following this Boston SEO advice, your website is going to begin to get search engine traffic. As you continue to grow you back links every week, that traffic will continually increase.
