subject: Creating Multi Level Marketing Leads [print this page] A profitable multi level marketing business needs to continually have a fresh inflow of warm leads coming into the sales process. For years the primary method for obtaining new business leads was through "belly to belly" activities. This included such things as home parties, a list of 100 people you know and other similar strategies. These strategies presented a problem for those who were very proactive or had limited social circles, as they would often find themselves running out of leads. This led to the use of lead lists that were purchased from a third party vendor. The network marketer would then call the names on this list, seeking to generate warm leads for their business. Fortunately in our day and age, there is never a reason for having a shortage of people to talk to, when you learn to create your own multi level marketing leads.
The advantage to creating your own leads, as opposed to buying a list of leads is fairly obvious. Leads on a list have no connection with you, nor are they necessarily looking for information about multi level marketing or your products and opportunity. In reality, a purchased list is a cold market of people who at one time were warm to the idea of MLM. On the other hand a lead you create is already connected to you, even if it is only a surface level of an indication of interest. Additionally, you know that your lead is currently looking for information on either MLM, business opportunities or your products and services. Working in this type of warm market makes the process of lead generation much more profitable and satisfying.
Creating your own multi level marketing leads is really not that difficult. In fact, commitment to the process is the real key to making this work in your business. There are many marketing tools and avenues you could choose to implement in your business. These could include free advertising resources such as social media, blogs and video marketing all the way to paid resources such as pay per click campaigns, ezine advertisements and paid banner advertisements. The tool you use is not nearly as important as your commitment to using that tool. There are advantages and disadvantages to using each of these marketing methods, but each can be highly effective with commitment and consistent implementation.
Once you've decided on your method of marketing it is time to get your message out to your prospective market. Be sure to avoid the common mistake made by so many network marketers...failing to promote yourself. Your marketing efforts should not focus on the product or your company, but should instead focus on you as a person. Your marketing should add value to your prospects, branding you as an expert in your field. By doing this, your prospects will be drawn to the information you provide, not simply a company or product. Your leads are now connected to you as a person and your relationship building efforts can begin. A natural outflow of this branding and relationship building process will naturally include discussion of your network marketing business.
To make this process easier, it is best to utilize a tested and proven marketing funnel and personal branding platform. This will accomplish two things for you as a network marketer. First it will save you from having to reinvent the wheel and secondly it will allow you to monetize your relationship building efforts, thus creating additional streams of revenue from your multi level marketing business.
If you are finding yourself with a shortage of people to talk to. It is time that you learn the principles of generating your own multi level marketing leads.
