subject: Offering A Valuable Incentive Is The Key To List Building [print this page] For anyone looking to build their list you need to have some kind of incentive in place. There are several things you can offer as an incentive to help with your list building campaign. Personally I always find creating a free report of some kind and giving it away in exchange for the details of subscribers is very effective.
On average your report should be between 10 and 20 pages long, providing useful content related to your chosen niche.
If for example your niche is Internet Marketing you may consider creating a report giving advice on tried and tested traffic generation techniques or useful Internet marketing tips. When creating your report always try to give a solution to a problem and make sure your data is up to date and of good quality.
Make it clear that your report is totally free and really sell the value of the information you are giving away. You also need to create a sense of urgency by saying things like "download now before this offer is taken down forever" or "only available for limited time". Your subscriber must think that he or she needs to sign up today, right now, because once they have left your squeeze page they will not return.
Also you need to tell them that if they download your free report you will send them tips and free advice. This gives you the opportunity to go on delivering follow up messages as well as building a trusting relationship and establishing yourself as an expert in your field. Make sure that any follow up messages you send them are of good quality content and do not try and sell them anything within the first 10 emails at least.
If writing isn't your strong point don't worry you can use sites like Elance.com or Guru.com and have professionals create a PDF for you.
The quality of your report is essential! If you just throw something together and dress it up your subscribers will see straight through you once they have their download. Some will unsubscribe immediately or they will simply ignore your follow up messages. On the other hand if your report stands up to the value you gave it they will be happy to look at your follow up messages and hopefully any products you promote in the future.
Just remember to treat your subscribers with the greatest respect. At the end of the day they were nice enough to give their details so make sure you give them something worth subscribing for.
