subject: Lake County Chevy Dealerships Are Big Fans Of Ipad's Chevy Baseball [print this page] Well, following a pretty solid recovery year, it looks like Chevy is crawling back to the top of the pile that is the auto industry train wreck (irony intentional). Remember the collapse of the Big Three? It seems like ages ago, but it was only a matter of about a year or so. Lake County Chevy dealers are already seeing a huge rebound across all corners of their business, which has allowed them to tap into potential tech resources for big marketing opportunities. Rockenbach Chevy drivers are enjoying some of the new marketing ploys the brand has been able to get involved in. For instance, were seeing a new one that leverages the power of the iPod, iPhone and iPad platforms to bring the gaming experience to life like never before.
So whats the new game about? Well, why not combine one of Americas favorite brands (Chevy) with Americas favorite pastime (baseball) and offer it through Americas favorite tech provider (Apple)? Sounds like a winning combination for Lake County Chevy dealers everywhere to me! Chevy Baseball is a 3D simulation game designed for the iPhone, iPad Touch and iPad that offers users the chance to actually win a trip to the 2010 All Star Game in Anaheim, CA on July 13. Where the marketing actually resides, beyond the games title branding, is in the built in Chevy Dugout, which showcases a variety of Chevy vehicles, including the Chevrolet Camaro and the Equinox. This is the spot in the game where users can sign up for the All Star Game promotion, and we hope a Rockenbach Chevy driver turns out to be one of the winners.
But that isnt all. Players of the cool new game are able to send virtual postcards through their social networks. Progress is tracked around the world with online leader boards and awards. In fact, I think I saw a Lake County Chevy driver on the leader board just the other day. To play into the baseball theme, Chevy is actually the official sponsor of the All Star Game. Whats more American than Chevy and baseball? Not much, Ill tell you that. Talk about a great marketing opportunity for a once struggling brand. The All Star Game provides a great venue for Rockenbach Chevy dealers to get some good exposure in front of a great national crowd. In terms of marketing, it doesnt get much better than that. Its like winning the branding sweepstakes.
Its important for marketing initiatives in this economy to really stand out. The consumer public has made its voice heard and the auto industry is responding with a new movement for innovation. This kind of progress should reflect itself in every aspect of the industry, from engine technology to communications campaigns. In general, weve been seeing a good deliver from automakers across the globe, but companies must stay on the right track. With the trend of consumer response visiting its previous levels, we should be seeing a revamped automotive industry in just about no time.
