subject: Private Money as an Option in Real Estate [print this page] Rich people are afraid of playing in Wall Street. They're not satisfied with what their money is earning in banks. They don't want a real estate business because they don't like the effort and the risk. What they came up with? Financing real estate deals. They know that the money is in real estate so if a real estate investor seeks their help, they'd be more than willing. After all, who doesn't want to get an 8%-12% interest in a short time? That's a conservative estimate.