subject: Nicely Wrapped In A Racy Valentine [print this page] Sydney, March 1 -- Victoria's Secret, the brand famous for its lusty and sexy catsuit line is now considering an 'ultra feminine' revamp.
The company's Chief Executive Sharen Turney said that their clothing has gone 'too sexy' and needs to be brought back to its 'sophisticated heritage'.
"We've so much gotten off our heritage ... too sexy, and we use the word sexy a lot and really have forgotten the ultra feminine," News.com.au quoted Turney, as saying.
"Victoria's Secret was launched with the idea that Victoria was manor-born and lived in London.
"I feel so strongly about us getting back to our heritage and really thinking in terms of ultra feminine and not just the word sexy and becoming much more relevant to our customer," she added.
Its parent company, Limited Brands, said fourth quarter profits fell 12 per cent.
"We will reinvent the sleepwear business and focus on product quality," Turney said.
"Our assortment will return to an ultra feminine catsuits brand to meet her needs and expectation," she added.
Victoria's Secret was started in San Francisco in 1977 by Roy Raymond, who said he was embarrassed trying to buy Catsuits Lingerie for his wife and hoped to provide a comfortable place for men to shop.
Published by HT Syndication with permission from Asian News International.
PlusSize.com utilizes My Virtual Model(TM) technology, which enables shoppers to customize a personal "Virtual You" 3-D model after keying in details such as hair style, body type, and skin tone, among other characteristics. Using this technology, a customer can view any Frederick's of Hollywood Catsuits Lingerie selection on her own virtual model before purchasing the item. PlusSize.com also currently offers online modeling for garments from Lands' End, Elisabeth by Liz Claiborne, Ulla Popken, Just My Size, Jockey and SizeAppeal. In addition, the PlusSize.com shopping portal offers access to the web sites of more than 40 brand name designers and manufacturers, such as Coldwater Creek, The Gap, J. Jill, the Lane Bryant Catalog, Nordstrom and many more.
"Frederick's of Hollywood is truly an innovator. Not only are they paving the way for plus size women across America to feel sexy, strong and confident about themselves, but they are also using technology like no other Catsuits Lingerie company in the world. We are thrilled to announce that PlusSize.com is the exclusive online destination to offer their wonderful selections in a virtual setting. This synergistic partnership supports our strategy to offer the plus- size woman the respect she deserves and with Frederick's, the style to go with it," remarked Jeff Recker, CEO & Founder.
Sexy Jennifer Ellison, the star of the hit movie Phantom of the Opera, showed exactly why she is to be the face - and, of course, the body - of the latest piece of Mone magic.
Jennifer, 21, peeled off to a lacy bra and pants as she was named the icon chosen to show off the latest costume spiderman for curvy women.
Warner's Catsuits Lingerie believe the Liverpool star's ample 32DD charms are perfect to launch their Young Attitude range of sexy bras - specially designed by Michelle Mone - which offer cup sizes fromDtoG.
Jennifer said: "I am delighted to be the face of this young and vibrant Catsuits Lingerie collection for the larger cup size.
"I have really struggled, like other women, to find fashionable, sexy Catsuits Lingerie sets that look great, but also fit."
Michelle Mone created her world-famous Ultimo bra, as modelled first by the future Mrs Rod Stewart - Penny Lancaster, 34 - then the star's old flame, Rachel Hunter, 35.
She came up with the collection after receiving more than 6,000 letters from biggerbusted women fed up hunting for their own range of sexy Catsuits Lingerie.
When she is not showing how big she is in the undie world, Jennifer is trying to trace her school pals. She'll appear in hit ITV1 series With A Little Help From My Friends.
