subject: Do You Recognize Your 'Why' For Publishing An Ezine? [print this page] I received the subsequent question yesterday: "How do I buy started publishing and promoting my ezine?"
While the question is broad enough to warrant its own seminar, let's discuss the "How do I get started publishing?" query this week and also the "selling" of it next week.
Before you start publishing an ezine or e-newsletter, you wish to understand your reason "why".
WHY are you going to publish an ezine/e-newsletter?
Is it:
" to become recognized as an professional in your business?
" to get a lot of clients?
" to sell informational merchandise and services?
" to spread the word regarding a nice cause?
" to remain in touch along with your shareholders/investors?
" a mixture of the higher than?
You get the idea: There are any range of reasons to have an ezine and you need to recognize *your* why so as to achieve your goal.
Once you know your "why", you wish to determine the "how" to make it happen:
" In the start, will YOU be sending your ezine out? If so, are you snug with technology? or
" Do you've got a virtual assistant who will send out your ezine for you? If therefore, does she know html?
Once you know the answers to the higher than, you'll have a better plan of "how" to make it happen.
A few of the foremost standard choices include:
" Using a searching cart such as KickStart Cart for your ezine publishing, autoresponders and sales (some html data needed). Value = $99.00/month for professional version which permits you to sell ebooks.
" Using Constant Contact for your ezine publishing and Paypal for your sales (no html required). Cost for Constant Contact can be as low as f.r.e.e. and Paypal takes a percentage of your sales.
" Using a service like Aweber for your ezine publishing and autoresponders. Cost = $19.95/month.
These are just a sampling of the many options out there. My recommendation is to go with the choice that suits where your business is GOING, not where it is nowadays, provided you'll be able to do thus while not overwhelming yourself (or your finances). This can save you a large number of growing pains within the future.
Weekly Coaching Challenge
If you aren't however publishing an ezine, it's because you don't have a big enough "WHY" to try and do it. Now's the time to quit talking and start doing!
Determine your *why* and then research the simplest *how* to urge it done.
If you're publishing an ezine, take a sensible look at the results you are getting from it -- is it meeting your "why" for publishing it in the primary place? If not, now's the time to freshen it up some -- add a brand new section, take one away. Send a survey to your list and raise them what THEY want to see.
Remember... generating income quickly and consistently needs that you simply implement quickly and consistently.
Do You Recognize Your 'Why' For Publishing An Ezine?
