subject: Keep It Simple, Stupid: The Beauty of a Clean Cut Website [print this page] Author: tom antion Author: tom antion
Dont knock it; Keep It Simple, Stupid is a great rule to live by. Nobody likes a website to yell at them, with blaring colors and flashing lights. Too many buttons will turn customers off. I had this problem with my homepage at http://www.antion.com. A colleague of mine, who makes a lot of money, pointed out the cluttered look of my site. I had worked so closely on every detail of the page; that I couldnt see it for what it was anymore. I set out to simplify my site, first by removing the banners and combining my navigational buttons. The goal was a clean looking homepage, so possible customers would not get frustrated or confused and click away. I also eliminated many of the choices on my site, narrowing it down to two groups for my main clientele, Need a Speaker or Be a Speaker. The concept here is to make it simple for my customers to locate what it is they are looking for. Reducing the choices on my site will save customers from having to wade through all of my stuff. This would do nothing more than waste their time and reflect poorly on me and my ability to help them. Tom Antion provides entertaining speeches and educational seminars. He is the ultimate entrepreneur, having owned many businesses BEFORE graduating college. Tom is the author of the best selling presentation skills book "Wake 'em Up Business Presentations" and "Click: The Ultimate Guide to Electronic Marketing." It is important to Tom that his knowledge be not only absorbed, but enjoyed. This is why he delivers his speeches laced with great humor and hysterical jokes. Tom has addressed more than 87 different industries and is thoroughly committed to his client's needs. About the Author:
Tom Antion is a internationally recognized public speaker and
Internet marketer with over 2700 paid presentations to his credit.
