subject: Why Catalogue Shopping Site? [print this page] One of the businesses on the Web that is highly profitable is online catalogue shopping. With a growing number of consumer patrons who would rather sit down in front of the computer and would rather stay away from competing with the crowd in the malls, catalogue shopping online is a sure hit these days. Nevertheless, not everyone enjoys a good online shopping experience. Amongst e-commerce sites there is a poor level of usability. Sometimes a sale becomes a page exit from the website because the shopper was not happy with the online shopping experience.
Finding methods of improving 'user friendliness' is necessary for all shopping site owners. Potential buyers can have help in finding what they are searching for. At the same time, you can have repeat customer visits.
The creation of headings and subheadings will be helpful. The shopper can be assured that he will not get lost in the site. It saves time and effort on his part and tells immediately what category of page he is in now.
Place the search bar on the top area of the page: Simple and plain, the search bar will be easy to use. The design should allow you to search by catalogue or category, making the search experience better. So users can easily take advantage of this when searching for merchandise, place this above the fold.
Have your contact information or phone number placed on top of the page. For both you and the shopper, it is more convenient to track purchases made online. By letting shoppers contact you means relationships can be established with your loyal customers. The shopper is provided with a certain level of security when they know that there is a legitimate phone number and address on the catalogue shopping site.
On your site there must be a "show page" functionality: Shoppers must have a choice to show the entire page for each product category and an option to see a part of the page, for example a particular item in display. This way you are giving your customers more buying choices to choose from. Guaranteeing online shoppers an excellent user experience is just as good as offering products to them. A user-friendly catalogue shopping website can be a unique selling point.
