subject: Popularly Believed Myths About SEO [print this page] Time and again most of us hear several myths about SEO. The SEO tricks keep changing, with new tricks coming up. Thus, some old tricks may not work after a period. Here are a few of many popularly believed myths about SEO listed. Read on and know the real facts about SEO.
Myth: Websites get optimized while developing
Truth: Only a few developers and designers optimize the web pages while building the websites. Mostly, search engine optimization is done once the website is ready. Moreover, not all sites are optimized the right way to get high rank at search engines. This is the chance for you to go ahead of the competitor websites by simply optimizing the website.
Myth: No need for updating website regularly
Truth: Maintaining the website by replacing outdated content with fresh, fixing up the broken links and others should help draw attention of the crawlers. The spiders will crawl to your website for the changes made. If neglected, chances are your website is to lose standing from the top ranking as the new websites will be optimized and indexed.
Myth: Adding keywords only in Meta tag should help
Truth: Major search engine spiders are found not indexing the Meta tags. For the ones that do, it would not help if the keywords were only in the Meta tags and not in the content copy. Moreover, it is considered as spamming, which could further affect the page ranking.
Myth: Hidden text gets higher rank
Truth: If hidden texts or links are found on the web page, it could get you penalty or even banned. Thus, most think it is not worth taking such a risk.
Myth : Guarantee for top ten search engine raking
Truth: You must have come across several advertisements reading, "Guaranteed top ranking." The truth is that no other than search engines can guarantee any rankings. Check for the successes achieved by the SEO service offering company through their graphs and previous clients. Do not blindly believe such advertisements.
Myth: Search engine leads aren't as important as other leads
Truth: search engine leads are most qualified, as these leads come from the visitors searching for particular services / products for which the search engines have listed you for. The fact is that they are looking for you, not otherwise. Therefore, it is important to target relevant and important keywords.
Myth: Doing SEO on own cheaper option
Truth: SEO professional will definitely help getting a better and faster ranking at the search engine. This is mainly because search engine optimizing and search engine marketing are quite complex, require technical understanding and a deep learning curve. A dedicated team of developers, SEO specialists, content writers and marketing staff work together to make it happen, getting a good ranking at the search engines. These SEO professionals will help you save time and get you assured results at a cost that is affordable.
Myth: Higher the number of keyword, the better it is
Truth: This could be tricky, as various algorithms use different factors while deciding on the rank. Keyword density could vary from 3 percent to 15 percent, depending on various search engines. Being able to tweak the keywords in the content should prove helpful. Simply spamming content with keywords would instead get lower listing or even penalty.
Myth: More the reciprocal links, the higher will be page rank
Truth: The outbound links that are of non-relevance are factored in to the page rank. The none-reciprocated links are found to count more than the reciprocated links. Higher the quality of inbound links, the higher will be PR. Unrelated links could further drop down the PR for your website.
