subject: Search Engine Promotion - Pushing Your Site To The Top Of The Rankings [print this page] The meat and potatoes of any SEO campaign is content and website optimization. Search engine promotion is the stew that you place the ingredients in. When looking at other search engine optimization campaigns in your niche, it can seem like quality is not taken into consideration when it comes to rankings, but creating quality content to place on your site and to use for promotional purposes will give you a steadfast placement in the rankings on Google and other search engines.
In the world of SEO marketing, it seems like success is a fleeting thing. Search engines are always changing what they are looking for in websites and they are constantly adjusting their rankings to new standards they have set. Websites that are not well promoted or optimized well will only break the top ten search results for a very short period of time before being knocked back down. In a constant quest for quality content that web surfers are bound to expect, optimized websites that do not make the grade are being shot down like deer during season.
Ensuring that the content on your website is both optimized and of at least a decent quality is a must. The higher quality of your optimization and content, the better your chances of staying on top. This is the most basic form of search engine promotion and it should not be ignored.
There are some campaigns that choose to focus more on the promotion part of SEO than the actual quality of the content. Backlinks from other high PR sites never hurt, and, actually, in many cases a huge promotional campaign can overshadow poor content, but this doesn't last forever. A website may skyrocket through rankings in simply a few days with a lot of promotion, but will soon after the promotion slowly drop back down in rankings if it does not have the content and optimization to hold up that sort of traffic. Bouncing traffic is not going to do your campaign very much good.
Use your specified keyword phrase properly on your website to encourage search engines to take a look at you, and to keep from scaring off potential traffic. Stuffing the keyword into a piece of content at too high of a density will end in search engines paying your website less attention. It also causes visitors to leave quickly due to lack of interest, which means they will not click on your displayed ads.
On other websites, your promotions should also follow this method. Keeping the quality of your articles to about the same level on all sides ensures that the visitors will know what they will get when they come to your website. It also helps the overall time they spend there and it increases the chances of them clicking on your advertisements. This is a very simple and very effective method of search engine promotion that is certain to keep your site's ranking within the top 10 on the results page.
