subject: Social Media Optimization on Facebook Part 4 [print this page] Once you have started communicating with different people and communities on Facebook, you have more access to the people which will help you streamline your social media marketing campaign. You have to understand that people join your page only when they find something interesting and different in your profile, therefore, as a search engine optimization expert, you should add pictures, video and links to make your page interesting. If you do not want to lose your fans, then you should not focus on too many updates or automate your content. For your effective social media optimization, you have to cheat a bit with your fans. You can ask your fellow staff and team members to post likes' and comments on each of your updates as this will help you improve your rankings. When you get good rankings, your social media marketing results will also improve. If you get likes' and comments on regular basis, then this will make your Facebook fan page active which will drive more users to your page and this will also increase their participation.
Your main focus should be make your page active, interactive and for that you have to fill your page with media content including uploading products and services offered by you along with your team at work. Success of your social media marketing campaign is in your hands and if you want to make it happen, then you have to post the video of your team members talking to each other as this will make it easier for your users to connect. As part of your search engine optimization strategy, if you have organized any event, then post video and pictures related to it on your profile page. You must reward your fans, so whenever you get a like from your fan, then try and introduce some special offers for him. If you want your social media marketing campaign to be successful, then you have to build partnerships on Facebook; so if your favorite page is there, go and add it or become its fans and this will further promote your business. While thinking about your social media optimization, you cannot miss out on Facebook advertisements, because it is an ideal way to promote your business on Facebook.
If you want to promote your Facebook page externally, then you can easily place the like button on various websites where the users can easily click without moving away from that page.
