subject: Brand Awareness Using Personalized Pencils [print this page] The brands that really stick to the heads of people who attend exhibits, trade shows and conventions are those that made an effort to catch their attention through promotional means. According to surveys, pencils and other writing instruments that people use to log in and register are the most effective advertising tools. As simple as they appear, they are frequently used by people to write down notes during these events.
Instead of handing out business cards, you may choose to give away imprinted pencils to trade show attendees. In addition to the fact that they are more inexpensive compared to most promotional products, it is more sensible to hand out something people actually use everyday. Printed pencils give you the obvious advantage of daily brand visibility. This will not only catch the attention of prospective patrons but will boost awareness of your brand.
Moreover, pencils are useful freebies to your workers to help them in their tasks and keep them motivated to work. You may also give them to students as this is quite a big market to target. Imagine your promotional pencils being used by numerous students taking their licensure exams, entrance tests, aptitude tests and so forth. These are crucial moments especially for students. Surely, they will bear in mind your brand because you were present in their time of need.
Whoever you pick to distribute your printed pencils to, it will surely have an impact on your brand visibility. It is really a perfect giveaway because it has practical purposes. Pencils are one of the few items that consumers can not live without. Have you ever left your house without a handy pencil with you?
Still using the customary and fruitless ways in advertising your product? Put your corporate on a personalized pencil now and let your brand be stuck in the heads of potential patrons.
