subject: Resorting to Market Research When You Have a New Product [print this page] Some of these flops involved very popular brands and this is why it was such a waste for them to spend all that money with nothing gained from their efforts. The first one is Coors Rocky Mountain Spring Water where, unfortunately, people were not interested in anything that is alcohol-free from this beer brand. The next one is a toothpaste brand venturing into food items which was a bad idea from the beginning, Colgate Kitchen Entrees. Finally, there is Crystal Pepsi which is simply the Original Pepsi reformulated to be a clear soda. These are brands with large budgets but they underestimated the value of market research and this mistake led to huge losses on their part.
Resorting to Market Research When You Have a New Product
