subject: What is seo marketing ? [print this page] Today seo marketing is usually considered as one type of Internet marketing which promotes websites by increasing their visibility in search engine result pages (SERPs) with the help of search engine optimization, paid placement, contextual advertising, and paid inclusion. Right now Google AdWords, Yahoo! Search Marketing and Microsoft adCenter are well known for such type of marketing. It is found that still many marketers find difficulty in understanding the intricacies of seo marketing as a result they rely on third party agencies for managing their search marketing. You should know that its combination of free website submissions and paid search engine listings, ensuring that your website is reaching to those customers who are using search engines to research purchase decisions.
Some of the beneficial aspects of seo marketing are search engines have outperform other medias in driving visitors to the websites with 85% of Internet users citing search engines as the primary method for finding websites; traffic that is also from search engines is counted as the most valuable kind of traffic which is comprised of qualified visitors who are actively searching for products, service information or solutions; search engines work for you continously 24/7. if you are relying completely on internet for your business purposes then hiring it will be favourable for you. Not only this it also improves your websites rankings by being the part of major search engines such as google, yahoo, msn etc.
Presently 93% of users don't look further than the first 2 pages of search results. Most of them prefer to use another search engine rather than click past the first 10 results. This is where seo marketing shows its importance. As per the views of experts 33% of users thinks that major companies found in the top search results are major brands in their specific product or service categories. This shows that such marketing is capable of increasing your online profile and builds brand awareness. It has shown the capability of yielding a higher return on investment when it comes to generation of more traffic to your website, qualified sales leads and also customer acquisitions in comparison to any other marketing channel. Today it has become synonmous to building brand awareness and your online profile.
