subject: Is Your Website Leaking New Patients? [print this page] The leaky bucket marketing scenario isnt a new topic; its been talked about and written about for years. However, this topic is worth revisiting. Site visitor retention is a very real problem for many dental websites. Its in the Top Three Major Success Factors needed to make a website a successful marketing tool.
Fact: A website that doesnt compel visitors to stay onsite is like a leaky bucket of water. But instead of leaking water, youre literally leaking potential new patients. If that doesnt get your attention, think of it this way You are spending your resources to send new patients to the dentist down the street.
The goal of having a website for your dental practice is to increase your patient base. To accomplish this goal your website has to address more than placement in Google.
Focusing on retention and conversion of the traffic your website receives will help plug the holes. Fix the cause of the leaks, the impact of growth will be amazing.
Start Plugging the Holes:
Overall appearance: Is it cluttered? Is the text hard to read?
Is the webpage written for the search engines and not your intended audience?
Does the webpage address the service/product that visitor entered for?
Is the navigation clear making it easy for site visitors find information easily?
Is there a direct call-to-action?
Do you have Trust Elements clearly displayed, (i.e. testimonials, professional organizations listed, company profile, etc.)
Conversion and ROI are the buzz words for website marketing today, and with good reason. Your website is one of the most effective marketing tools for your practice. A targeted marketing campaign focused on conversion and ROI is not only smart, but affordable and creates measurable marketing.
