subject: Measuring the Effectiveness of Your Online Marketing Strategies [print this page] You can also review your website traffic statistics after a marketing strategy change to assess its effectiveness. If you see a spike in the number of visitors immediately after the implementation, it means that the new strategy was well received. It should be noted, however, that executing multiple changes at the same time will make it difficult to determine which ones were the most effective. Reviewing website traffic to measure the results of a marketing campaign works best for single changes.
Measuring the Effectiveness of Your Online Marketing Strategies
