subject: 12 Sectors And Industries Using Leaflet Distribution To Advertise [print this page] 12 Sectors and Industries Using Leaflet Distribution to Advertise
The effectiveness of a leaflet distribution - from a cost and performance perspective - is generally acknowledged, but what is perhaps less well known is just how flexible this form of advertising can be.
There is a hardly a sector or business type out there that doesnt successfully use a leaflet distribution to advertise its wares. Why? Because they know that there is no better way of reaching the most number of customers for the least amount of money.
Below is a list of 12 sectors and industries that remain prolific users of the leaflet distribution.
RETAIL
The leaflet distribution is an extremely valuable way for retailers to get information about products, special offers, new stores and opening hours direct to the customer. As such, supermarkets, DIY stores, chemists, opticians, household stores and shopping centres all regularly run leaflet distribution campaigns.
TRAVEL
The travel industry has suffered more than most in the recession but the result has been some great deals for the customer. The leaflet distribution is an effective way of getting up-to-date information about the latest holiday and flight deals in front of them.
FOOD AND DRINK
The money-off coupon remains virtually unsurpassed as a way for restaurant or pub owners to get business from people who otherwise would not have come in. Retailers also use coupons effectively.
MOTORING
Whether manufacturer or dealer, or part of the wider network of motor-related industries such as car repair, a leaflet distribution is a good way of increasing awareness for services that we all, at some stage, have to use.
FINANCE
There are few more competitive sectors than the financial sector, particularly relating to loans and insurance companies. A leaflet is a good way of improving brand recognition that could help a company stand out from the crowd.
UTILITIES
Gas, water and electric suppliers are subject to constantly changing government initiatives. A leaflet distribution serves as an effective way of communicating service and price changes to the household where the utilities apply.
EDUCATION
Whether its a school or university looking to recruit more or a college advertising details about its evening classes for the term ahead, a leaflet is the ideal vehicle to reach the most prospective learners.
PUBLIC SECTOR
The leaflet distribution is a vital part of public sector communications. Whether its an anti-smoking campaign from a primary care trust or a swine flu information leaflet from the NHS, there are certain campaigns that can only really be done through a leaflet distribution. Councils and police authorities, who also need to communicate on a regular basis with a particular constituency of people, frequently use leaflets to reach people.
FRANCHISES
Generally speaking, franchises have a wide net of potential customers locally but limited advertising budgets. A leaflet gets the franchisee in front of the customer
CHARITIES
Although there has been a growth in the use of Royal Mails Door to Door service, the third sector continues to be heavy users of the medium.
POLITICS
Although the MP expenses furore has recently seen the abolition of the MPs Communications Allowance, this years general election is again set to demonstrate the central role played by the leaflet distribution in UK politics. The ability to target within constituency boundaries makes it a perfect fit for political figures looking to reach and convince voters.
LEISURE
Businesses in the leisure sector generally need to advertise a lot. Whether its events, new facilities or changes to opening hours, bingo halls, theatres, zoos, theme parks and similar establishments have good reason to communicate with their community via a leaflet distribution.
For more information about leaflet distribution, contact LinkDirect.
