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subject: What Local Search Optimization Can Do For Your Site [print this page]


Site visitors will not see the code; they will only see your business address displayed as follows:

870 Market Street,

San Francisco, CA 94102

Including your address on every page of your website is your goal, but be careful not to violate search engine rules as you do this. Avoid keyword stuffing or ambiguous addresses to increase the performance of your local search.

3. Ask customers to review your listing.

Your customers can do their share in your local search optimization by providing a review about your site in business and search directory listings. Tell them outright that you have been listed in the directories, and that you would appreciate them providing relevant feedback about your business. Search engines will consider customer reviews as content associated with your site.

These simple strategies are easy to implement but yield lasting benefits. And when you integrate them into your overall marketing plan, they effectively guarantee improvements in your local search performance and open your business to more online visibility.

What Local Search Optimization Can Do For Your Site

By: Debbie A. Everson




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