subject: Why Digital Media Agencies Shouldn't be Afraid of Behavioural Targeting [print this page] Second guessing what people will buy is clumsy and intrusive, (how do you cope with a shared family computer?), but by providing adverts that are in tune with someone's natural preferences, whatever the product, marketers will provide a more unique and personalised experience on the web and a better return on their investment.
Why Digital Media Agencies Shouldn't be Afraid of Behavioural Targeting
