subject: Marketing: between economy and communication [print this page] Marketing it is taking away its particular identity, who is freed from the economy, from which comes on and approach and incorporate elements of sociology, communication techniques, anthropology and all the humanities that until few years ago 'were not taken into account in the corporate structure. A good marketing officer must be aware of fact that must extend its versatility in various fields but are not limited, but also crossing the boundaries that until a few years ago 'he had forbidden. A key objective of the marketing industry is customer loyalty that, in times of strong competition and choice, is essential to ensure stability and growth to the company. To achieve this it is the one who personally attended these relations, whether commercial or marketing officer, who must be aware of communication strategies best suited to his case allowing him to create the right empathy with the purchaser and its needs. These are certainly skills that are acquired through experience in the field, and that probably will not ever learn in a total, but there are many university courses and preparing for this master, not an easy world. Excellent courses are those that prepare a very wide range of subjects before specializing on paths that comply with the personal predispositions of each. And 'in fact essential to have a good basic economics, historical theory and practice, law, economics and a smattering of budgeting and accounting. Obviously these are matters that, at least in broad terms should be known to any officer marketing along with more than a good knowledge of English and possibly other languages. Then a personal choice you can specialize in different areas such as focusing in the communication, and deepening all communication strategies, including advertising now so indispensable. Another specialization is possible that the functions of operational marketing, more practical, and the strategic marketing which shall examine all the international economic policies, with particular attention to the distribution and trends, then a constant updating in several areas . The key element of marketing but, as already mentioned, is certainly the relationship with customers whose characteristics must be organized in the best way to be found so as fast as possible and be able to relate well with him in the most appropriate type possible. In support of this work come a number of strategies including information such as management software sme computer program that organizes data customers so they can be used for marketing purposes. Another possibility that is offered is certainly note the details of marketing customer relationship management , who nowadays loyalty strategy customers, which if well implemented by all its types can be market-oriented company that takes into account not only the relationship with the customer but also considers all dependent variables from the environment, the market and by geographic area and economic which it operates.
