subject: The Competitive Advantage of using SEO [print this page] Search engines are important because they determine the information on brands, products and services such as access to online customers. Be easy to find on Google, Yahoo and MSN is now a necessity as well as marketing have a strong presence in print and electronic media, or an effective program of traditional direct marketing. And as consumers and more organizations rely on them to find products, services and suppliers they need, the importance of search engines for modern business can only grow.
