subject: Website Sales Letters - What Difference Do They Really Make? [print this page] Professionally written letters are a brilliant approach to drive loads and loads of sales to any website you have.
Using a professionally prepared letter your profits can literally go through the roof and will ultimately mean the difference between a bad advertising campaign and a campaign that actually works, and gives you capital.
A sales letter copy writer is therefore probably one of the most smart business decisions you could ever make.
You could start out by trying to write your own sales page. What I would suggest you do is find some zero cost templates on the web somewhere and change them to your own website. Then drive somewhere between five hundred and a thousand unique natural site visitors to the site, through either the various search engines, or even a paid advertising campaign.
Then see how many gross sales you've got for that traffic. If you received 2 product sales through 1000 visitors, just divide 2 by 1000(0.002), and multiply the result by 100 to obtain your conversion ratio of 0.2%
Now if your profit had been $40 for every sale you'll have made $80 profit, unless that is of course, you have paid for the targeted traffic.
An effective sales page will be able to get approximately 1% and 2% on an ordinary conversion so if you're not hitting at the least 1% you need to attempt to improve your sales copy.
From the above illustration, having a 1% conversion this would have meant ten gross sales plus $400 of revenue as opposed to $80. When you look at it like that, can you not afford to have a good sales letter constructed for you? Even if, with this illustration you had paid $500 for the sales page to be created?
Your site only needs to have been created once and you'll make money from it for months and months into the future, so I believe a well crafted letter is one of the best investments you could have in your organization. Would you pay someone $500 if that sales page brings you $400 per month?
After 2 years that web page might bring you more than $9600, so now consider what difference it makes if your sales letter is set up effectively.
Take into account, when I stated that website sales letters are the crucial distinction in between good results and catastrophe, I meant it!
So for anyone who is prepared to put money into your business, its imperative that you invest in it by getting good website sales letters prepared either without help or by somebody who writes them properly, i.e. day in, day out, five days per week! This can be the most beneficial decision you actually make..
Allow me to create your sales page and assist you to achieve far better conversion ratios.
