subject: European New Car Market: From Recession To Recovery - Market Research Reports On Aarkstore Enterpris [print this page] As some of the key European markets witnessed double digit declines (during the downturn), various new trends emerged in the automotive industry. The report discusses the changes that swept the market in the downturn and how these will shape the future industry dynamics, and more specifically how can market players capitalize on the 'green shoots' and the niche opportunities.
Scope
*The report discusses the new car sales in the various European regions ( four regions within Europe) amidst the downturn
*It also highlights the impact of scrappage schemes and analyzes if these are really beneficial for the automotive industry and society at large?
*The report analyzes the changes in customers' buying behavior during the downturn and if these these changes are here to stay?
*The report provides the future outlook (from 2010-15) for the different European regions.
Highlights
In 2010, the larger markets of Western Europe and few other markets, which in 2009 witnessed an increase of sales, are likely to go down. On the other hand, most of the other markets are forecast to witness an increase in sales. Overall, the new car sales in 30 markets are expected to go down by more than 7%.
Furthermore, the share of luxury and premium vehicles in the new car sales is expected to go up and consequently, the share of diesel cars is forecast to rise.
Reasons to Purchase
*The report provides an insight on the changing consumer preferences amidst the downturn and how these will shape the future industry dynamics.
*The future outlook for the different European regions with focus on the high growth markets has been discussed at length.
Table of Contents :
"OVERVIEW 1
Catalyst 1
EXECUTIVE SUMMARY 2
Table of Contents 3
Table of figures 4
Table of tables 5
CHAPTER 1: RECESSION HITS NEW CAR SALES IN EUROPE 6
1.1 Financial meltdown triggers downturn in the automotive industry 6
1.2 New car sales witness double digit decline 7
1.3 Growth rate of car parc slows down 8
CHAPTER 2: STEPS TO SALVAGE THE INDUSTRY 9
2.1 Governments launch scrappage schemes 10
Governments under pressure to support the automotive Industry 10
Launch of scrappage schemes and its effects 11
2.2 Automotive industry resorts to cost cutting 14
CHAPTER 3: IMPACT OF RECESSION ON THE EUROPEAN REGIONS 16
3.1 Scrappage schemes stymie the declining new car sales in the Top 7 Markets 17
3.2 The Small markets shed more than 17% in new car sales 18
3.3 The Eastern European markets go down by more than 20% 19
3.4 The Emerging Markets: The higher they went, the heavier they fell 20
CHAPTER 4: SCRAPPAGE SCHEMES CHANGE THE MARKET DYNAMICS IN WESTERN EUROPE 21
4.1 Share of small cars takes a leap 21
4.2 Dominance of the Top 7 markets strengthens 23
4.3 Debate: Are the European scrappage incentives beneficial in the long term? 24
CHAPTER 5: FUTURE OUTLOOK 27
5.1 The Top 7 markets set to witness a 'W-shaped' recovery 27
5.2 The Small markets to remain flat 28
5.3 The Eastern European markets to go down marginally 29
5.4 The Emerging markets to witness modest growth 30
5.5 Datamonitor's 30 markets to recover in 2011 31
5.6 Actual growth in 2009 vs forecasted growth in 2010 for Datamonitor's 30 markets 33
CHAPTER 6: KEY TAKEAWAYS 34
6.1 Trends (consumer preferences) to watch out for in 2010 35
6.2 Few Eastern European and Emerging markets to focus on! 36