subject: The Enduring Nature of Digital Signage [print this page] Another reason why digital signage has been so sustainable and enduring during the economic downturn is effectiveness at being noticed. Screens are far more engaging than printed media especially in outdoor digital signage where we are not used to seeing such technology. This newness has an instant appeal and whether the content is relevant to the viewer or not, at least with a digital sign you can at least rest assured knowing they probably looked at it.
