subject: Getting the footfall right in retail [print this page] The bottom line in any business is profit and retail is certainly no exception to this rule. In order to make sales you need to first attract people into your shop and then get them to stay long enough to look around and make that all important purchase. The number of people coming into the shop is known as the footfall and, like many other businesses, it is all about the numbers. The more people who come into the shop then generally the more you will sell. This is always provided that you are selling what the customers want to buy of course.
If you dress your window well then people on the street will look at it and then, depending where they are in the buying cycle, they will walk through the door. There are three types of people looking at your window: cold they are not and never will be in the market for what you sell, warm they may be at some point in the future and finally hot - they want what you are offering now. Yet even the hottest customer can go cold. If they walk through the door and your shop doesn't look the part then they will leave without even looking around. Therefore, it is essential to get your shop fittings right as well as your stock.
Here at Morplan we have sold shop fittings, mannequins and all the carrier bags, plastic bags and paper bags you need to give your retail outlet the right impression for years. With all of this experience at our fingertips we are in the best position to help you make your shop window and interior look just right, so that when your customer is about to walk past, instead they walk in and buy. Getting it right is essential and even warm customers will make more impulse purchases if goods are presented well.
