subject: Mulberry Marching for Asia [print this page] British luxury handbag-producing business, Mulberry, is turning its steps to the prosperous Asian market.
Godfrey Davis, director and chief executive officer of Mulberry, expresses that with the increasing demand of Mulberry brand and the expansion of Asian shopping stores, the sale of Mulberry in Asian shops is estimated to double twice this autumn. "Our business in Asia develops very quickly. The goal of our Management Department is to develop out business in major markets. The penetration of Mulberry in Asia is obviously increased, while its sale in America also increases a little bit. The company now is planning to create a new shop on the basis of its achievement in Asia because it believes that Asia is always a comparatively active luxury product market. Besides, Mulberry opens two new boutiques in New York as well. Generally speaking, its whole sale in this fall is predicted to increase by 84 percent and its wholesale in Britain and Europe will increase over 50 percent.
Mulberry classic handbags and the demand of its new Mitzy and Daria soft bags series push forward the increase of Mulberry sale. Inspired by a TV program host, Alex Chung, Mulberry adds Alexa style into its classic handbag Bayswater. Apart from its needs in Asia, Mulberry benefits from the increase of British sale as well. That is foreign tourists take advantage of the devaluation of pounds and shop crazily in England. Mulberry has always provided top quality handbags, which makes it so popular. It certainly is proud of itself. And it is no wonder that so many people adorn it and wish to own one.
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