subject: You Need Good Internal Linking Just As Much As Inbound Linking - See Why [print this page] There is a lot of bantering going about concerning the inbound link. Rightly so too, it's extremely important to have these. But what about outbound links or internal links? These are also very important to any SEO campaign.
Navigation is where your internal links will reside. The spiders will visit your site and go from link to link until they have indexed your entire site. As long as you provide a link to every page of your site, they will find the pages and index them.
When we create links we use good anchor text to define the link. OK, we do ... yes ... I believe it is true, yet how many times do we continually see anchor text like "Click Here"? How about the word "Home"? Yes, we see these all the time. Anchor text is a very important part of our sites, we need to look at what is used for this, and how we use what we use.
It seems to be a well working strategy to alternate the anchor text pointing at the different pages of a site. Don't let yourself get out of control, and as an average, don't try and target more than two phrases or keywords on any given page. Keep in mind that linking to your domain with "Widgets" and your Red Widgets page with "Red Widgets" is a very good strategy, but linking to home with "Red Widgets" when you have a separate page for your red, blue and white widgets, is probably not a good idea.
The site map is a very important part of your site and the link should be thought out well. I always use anchor text that is repeated in the title tag. I stress that I feel this is super good SEO. Be sure to use the most important keyword or phrase in the site map.
Don't overlook outbound links. The entire WWW is made up of websites that all interconnect. It's a lot like a spider web, which is where the terms web and spider came from in the beginning. If you are not linking out to other sites when the spiders arrive they arrive at a dead end. This is not good. Link out to sites that are relevant to your market, compliment your site and are of use to your users.
