subject: Implementing An Article Marketing Campaign [print this page] An article marketing campaign is a great way to boost your sales, provided you go about it in the right way. A lot of people think that just churning out articles about your product is enough to get you the attention your business needs, but this will not produce the kind of results you want.
If it is done systematically, article marketing is a very powerful and cost effective marketing tool. Begin by taking a realistic look at your writing skills -are you good enough with words to engage a reader interest and make him want to know more about what you are writing about? If you have reasonable writing skills, you can do our own writing, but if not its better to pay a professional writer to do it for you since a badly written article will imply that the product it is talking about is of the same quality.
The next stage in your article marketing campaign is to have a bank of articles ready in advance - writing them only when you need to post them usually means working in a rush and the quality of what you, or the writer you hire, produce will suffer. Pick a focus - a specific aspect of your product that will interest readers - and stick to that because only then will you be able to create a lasting impression on your potential customers. Once you have your topics identified, spend some time checking out how the market perceives the issue and focus the article to boost positive images and fight the negative ones - you can reverse the process and first check the market perceptions and then decide on the topics if you want. Since you will be focusing on one issue, the sequence of your articles must be logical with one leading to the next so that the idea you are trying to convey is positively reinforced.
You can do this by looking for FAQs about one aspect of the product and supplying answers - having questions answered always gives the reader a feeling of getting value. However, do not go in for hard sell - article marketing is aimed at evoking reader interest and pushing too hard will make the article seems like a sales spiel. Keep what you write informative and of interest to the readers - an article marketing campaign is all about getting people interested in the product, not about the fact that you sell it. You can put in a simple reference to the fact that you sell the product or a few lines about yourself as the writer and your contact details so that people who are interested can contact you.
An article marketing campaign will not produce overnight results but if you do not see interest in you website improving after a week or two, it's time to think of a fresh focus to the campaign.
