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subject: World Cup Popularity Driven By Seo And Social Media [print this page]


The Internet, social media, and entire Internet ecosystem has been recently taken over by the popularity storm of the World Cup. This article discusses how SEO has been used extremely effectively in promoting World Cup and how it was accomplished.If SEO and Internet marketing can turn the World Cup into a worldwide phenomenon, what can it do for your business?

Users want to find out many different things, including schedules, matches, pictures, and are searching the web for World Cup information. Websites have anticipated this.When a searcher does a search for world cup calendar 2010, websites have altered their text to display keywords related to that search and theyre competing with others that have done the same for top Google rankings.Websites want to appear on the search results list so that users see them, they can then click and drive traffic to that website.

How do websites get traffic? They redesign Meta tags, alter HTML, and craft text just so that when users do a specific search, their website appears. For instance, they could put world cup schedules in their website text so it appears on Google.Searchers will then end up there because they made a search request that brought them onto your website, given the text theyve entered.SEO is all about playing around with words and bringing users to websites that have the information theyre searching for.

What can SEO do for you? Maryland Internet Marketing companies increase traffic through SEO, which has a direct correlation to revenue.The more people visit a website, the more likely they are to view banner ads and logos and click on them, driving revenue for websites and affiliates.Revenue can also come from sales, accessories such as world cup accessories, flags, anything, and these sales are supported through the visitors that come to the website.Traffic drives revenue, and thats what its all about.

Maryland Internet Marketing companies can do the same for your business, strategizing with you on relevant keywords to optimize your website. Youll then gain new visitors and boost your online presence, search engine rankings, and revenue.

Search Engine Optimization, combined with social media efforts are a very effective combination.If youre on Twitter, you may have noticed the massive amount of tweets promoting the World Cup. World Cup social media strategies include using Facebook, live blogs, mobile applications, Youtube social networking applications, and Twitter to connect fans and leverage tremendous global popularity.Efforts resulted in attention on a global scale that is anticipated to be greater than the upcoming 2010 Winter Olympics. They did so by identifying a target audience, demographics, and anticipating their search habits, matching those with the content and trends that are most appealing.Maryland Internet Marketing companies can do the same for businesses seeking a competitive advantage.If your business has not yet dedicated time and thought to managing a social media campaign, a Maryland Internet Marketing company can help develop one for you.Social media generates sales leads, interacts with customers for brand awareness, and will put you front of potential clients and demonstrate expertise.

The spike of popularity and Google rank of World Cup coverage and websites demonstrates the power of SEO.Will the USA see an uprising of soccer lovers?That remains to be seen.World Cup SEO and social media coverage is a great example of what a solid Internet marketing and social media effort can do to take your own business to another level.Learn more about Maryland Internet marketing and what an effective SEO and social media plan can do for your web traffic and revenue.

by: Erica Ronchetti




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