subject: Do Online Ad Networks Really Profit? [print this page] Online ad networks are at a growth spurt these days. There are so many today, but among all, only a few have conquered the world of online advertising networking. But who among them is the most profitable? Comparisons have been made of the different networks competing for best quality and the most profitable. But there is no constant winner because of the very close race to the top.
Online ad networks are websites that offer products and services focused on advertising. Teaching newbies at web marketing has proven to be the most lucrative for these businesses because of the networks that are webbed by their publisher clients. When their clients sell, these networks also sell, creating a massive web of profit.
One of the giants who pioneered the business is Google Adsense. Until Yahoo Publisher Network (YPN) came along, Google AdSense dominated the field of online advertising. Both of these networks offers programs that allows you to automatically add special codes to your web pages so you can display text ads that may be correlated to the content of the page.
Google AdSense reach out to people who look for information online about different products and services. It was a big step forward when Google AdSense added AdWords to its services that allows their publisher clients to control their outgoing costs by paying only when clients click on their ads.
Yahoo Publisher Network or YPN, on the other hand, offers tools and services for newbies at designing and launching their very own websites. YPN gives the assurance of quality and effective website designs that would serve to be profitable for you.
One loophole of YPN is its availability. It could only be accessed in the United States. Inspite of this, there has been continued use for their services because they also help YPN publishers by putting them at the top of the news at YahooYPNnews.com. Visibility of their clients is then assured. This not only increases their clients revenues but also theirs as well.
Another loophole is the payday. Checks are written (minimum of $100) 45 days after the end of the month. This is a long time which could affect their profitability in the end. Other networks give shorter paying schemes for their publishers which is more convenient for most.
To aid YPN in staying on top of the ladder, against AdSense in particular, they even added Ad Targeting as one of their strategies. This allows the posting of up to 2 ad categories for the whole site or just for certain pages. The Balance Transfer Option is another add-on of YPN allowing you to transfer money from your particular publisher network account to a search account that you sponsored.
There are other successful online ad networks like Chikita and Amazon. They have also come alongside the giants because of their originality in conceptualizing many add-ons and services for their wide market. They have also succeeded in coming up with special services to put them on top of their trade.
Because of the venture of high-technology for web marketers and networkers, two thousand five hundred sites were surveyed and it was found that sales from online ads went up by 78% in 2005 to $4.8 billion. The profitability of these networks has burgeoned over the years. This is probable because of the increased Internet usage of people throughout the world and their awareness of its uses.
Radio and TV advertisers have been discouraged because of the fierce competitiveness of these online networks. Their quick response to clients needs is essential to their success. The quick response is due to the two-way communication between clients and publishers and feedback is almost automatic.
As said earlier, there is a rat race between the network giants. There is no exact number put on the winners head. This is mainly because marketing strategies vary from day to day. What works today may not necessarily work tomorrow. That is why there is a continuous effort from each of these giants to outdo one another. And they succeed each time until the other comes up with something better.
With the boom of online advertising, we could expect that more and more people will maximize the use of the Internet by purchasing, paying bills, inquiring (the list is endless) via the Internet at the comforts of their homes. The Internet is more accessible, convenient and costs nothing. Therefore, online ad networks are expected to grow even bigger
