subject: Google's arrogance presages a mighty fall [print this page] A fall will inevitably follow such hubrisA fall will inevitably follow such hubris. Apple supplanted Microsoft because consumers thought it the more friendly and anti-establishment company. Users do not have to believe that Google is evil for it to suffer an identical fate. They just need to think that it, too, is a part of an establishment that wishes to exploit them. As soon as they do, the search engine that will break Google's monopoly will be waiting for their custom. Just one click of the mouse away.
