subject: How To Build An Optin List As An Affiliate Marketer [print this page] How do you build a highly profitable opt-in list as an affiliate marketer?
An opt-in list is the absolute most effective marketing tool available on the Internet.
Not only do they give you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.
For an affiliate marketer, the key to using an opt-in list effectively is to develop a large subscriber base. Not just a large subscriber base but also a list of targeted potential customers.
Although a large opt-in list is an important part of your success, the quality of your publication is even more important.
If you really want to build a considerable opt-in list, you must provide your potential subscribers with an incentive.
The competition on the Internet is fierce. You no longer can simply tell your visitors what your publication will provide and expect a large percentage to subscribe. It simply would not work. You must give your visitors a reason to subscribe.
Incentives.
Using incentives is a highly effective method of obtaining new subscribers. However, your incentive must be of value and be of interest to your target audience.
Some popular incentives are:
1. Exclusive ebooks that provide valuable information.
2. Exclusive and special reports.
3. Special software programs.
4. Provide access to a "members only" area of your website.
5. Provide a service that will be valuable to them.
6. List their website within your Directory or Search Engine.
In order for your visitors to receive your incentive, they must agree to receive your publication.
Pop windows.
Although pop windows can be irritating if not used correctly, they provide a highly effective means of obtaining new subscribers. The key to using pop windows effectively is to combine them with your incentives.
Now that you know how to build a large subscriber base, how do you keep them?
Developing a large subscriber base is the easy part, keeping them will be a little more difficult.
The key to keeping your subscribers is to provide quality content that teaches or informs in regard to the subject matter. You must provide your readers with unique content that cannot be found in any other publication.
Providing original content can be a lot of work but it is well worth the effort. Not only will it provide your readers with unique content, but it will also enable you to build your credibility and gain your readers' trust by sharing your expertise.
Although providing some original content is an important part of a great publication, it is perfectly acceptable to run articles written by other authors.
Editor's Note.
Another very important part of a successful publication is an Editor's Note section. This section will enable you to talk to your readers and develop a trusting relationship.
You can also use this section to provide recommendations. There is no better way to develop a relationship with your readers than by including an Editor's Note section.
Advertising.
A great way to increase sales with your publication is to run sponsor ads. Not a list of classified ads like you see in many publications, run five or six sponsor ads depending on the size of your publication, instead.
These sponsor ads can be ads promoting your products, your affiliate or even ad space you sell. Place one ad at the top of your publication, a couple within the article you run and work your way down the publication.
Sponsor ads should be clearly marked and only promote legitimate products and services.
No matter how many new subscribers you may acquire, the key to a successful opt-in list is keeping them. The relationship you build with your subscribers will determine your success.
Above all, you must provide your readers with quality content. They subscribed to your publication for a reason. If it does not meet their expectations, they will simply unsubscribe and find another one that meets their requirements.
Once you have developed a trusting relationship with your subscribers, your personal recommendations will be a highly effective means of closing sales.
It is very important that you only recommend a product or service that you truly believe in. Your professional reputation and the success of your opt-in lists will depend on it.
